Marketing campaigns
Helsinki City Tourist & Convention Bureau promotes Helsinki for many visitor segments as follows:
City Break (summer and winter)
Nordic Oddity
Northern Exposure
Family Helsinki
Special Interest Programmes
Touring in Southern Finland
Incentives
Best of Helsinki Awards 2011
Vote for your favourite Helsinki experience in five different categories for the chance to win prizes!
The categories are:
- Best Family Resort and Fun
- Best Mice Experience
- Best Nordic Oddity
- Best Northern Exposure
- Best Helsinki Event
Nordic Oddity
Young adults are a special target group for Helsinki, which offers them lots to experience. The Nordic Oddity campaign is divided into three separate themes:
- Alternative Nordic Oddity introduces Finland’s unique culture, a warm melancholy that can be found in and around the city centre
- Bliss Nordic Oddity is suited to the lifestyles of people that appreciate luxury and entertainment
- Creative Nordic Oddity offers a range of alternatives for visitors interested in inexpensive and creative ways to enjoy for example of nightlife
Helsinki Northern Exposure - winter campaign
City-break for Winter season; period September - April. There are four different themes:
- Art & Culture
- Wellness
- Christmas and New Year
- Get Exposed
Winter campaign
Helsinki – Finland’s greatest theme park
Helsinki offers many different sights and attractions specifically for families with children. Both the Helsinki Card and Tourist Ticket make it easy for families to get around the city fast and affordably. Family accommodation can be found nearby theme parks and other popular attractions. Many hotels offer special family packages.
In summer children visiting Helsinki were greeted by the new character “Helppi”, who introduced them to city in a fun and entertaining way.
Sweden: barnsemester
Russia: privethelsinki
City breaks
Lastminute.com
Summer and Autumn 2011 campaigns are runned by Lastminute.com, one of the biggest online tour operator in the world. The campaign target market areas are: Italy, Spain and France.
Campaign website
Campaign runs until 31.12.2011
Travelocity.com
One of the biggest online tour operator in USA Helsinki has it's own microsite. Campaign periods are Spring and Autumn 2011.
TripAdvisor
Our biggest global campaign is in TripAdvisor. Helsinki is having it's own microsite. Finnish and Helsinki based suppliers are able to put their information in this site.
Expedia
The main focus of Helsinki’s international tourism marketing in 2011 is on a major online city break campaign aimed at: France, Germany, Great Britain and The Netherlands. The campaign is being implemented by Expedia, the world’s largest online travel agency.
Campaign website
Belles of Baltics
Helsinki and Stockholm are an attractive pair of Nordic cities, offering two different capital cities served by excellent ferry connections back and forth. The package includes two nights in Helsinki and two nights in Stockholm with accommodation at Scandic Hotels in the city centres. The crossing between Helsinki and Stockholm is aboard Tallink-Silja’s luxurious passenger ferries.
France: Comptoir
United Kingdom: Guild Travel
The campaign runs until 31.12.2011.
Amazing Cities of Baltics
Helsinki - St. Petersburg - Tallinn, three amazing cities in one package. Our partners are Finnish Railways Ltd., Viking Line, Sokos Hotels and TTE - The Travel Experience.
City break campaign in China
Full year around campaign focusing in ADS and business visa clientele.
Campaign site
City break campaign in Japan
Full year around campaign focusing in leisure and Special Interest clientele.
Campaign site