Strategy for congress marketing
The task of the Helsinki City Tourist & Convention Bureau’s Convention Unit is to create a powerfully positive image of Helsinki as a venue for Finnish meetings, as well as for international congresses and events. The unit’s function is to increase the number of international meetings, congresses and events held in the capital city, to increase the number of participants, and to market and develop Helsinki as a destination for incentive visits. The Convention Unit’s activities are an integral part of Helsinki’s tourism strategy.
Goals
- To increase the number of international meetings and congresses held in Helsinki, and to increase the number of participants
- To increase the number of international reward and incentive visits to Helsinki
- To increase the number of Finnish corporate meetings and events in Helsinki
- To promote excellent co-operation among stakeholders, as a result of which Helsinki is a diverse, high-quality and improving destination for meetings and incentive visits
Indicators
- Number of visitors to website
- Number of enquiries received
- Own projects (Helsinki Highlights, training and info events)
- Number of projects with various actors (MEK, FCB, SITE, MPI)
- FAM visits
- Visibility in the media
Convention Unit’s vision
- Helsinki is the leading city for meetings in Finland and Scandinavia
- Helsinki’s infrastructure and facilities for meetings and events are among the best in Europe
- The Convention Unit is a full-service convention bureau
- Professional skills and references are the strongest in Scandinavia
- Strong Helsinki brand
- Strong role and resources
- Strong co-operation with the travel trade
- Helsinki has a strong position as a destination for incentive visits and major events