Helsinki’s tourism strategy

The Tourist & Convention Bureau

Helsinki is

one of the most competitive city destinations in the global tourism market and possesses a strong and unique brand
a year-round and attractive destination for leisure travel
the leading congress city in the Nordic region and highest-quality congress city in Europe
an essential cruise destination in the Baltic Sea

To provide visitors and residents in the region with practical information about the city, attractions, events and travel services
To ensure the availability of tourist information during peak seasons by hiring additional staff and seasonal helpers on the streets of the city
To promote Helsinki as a travel destination in co-operation with actors and organisations within the travel trade in Finland and abroad
To market Helsinki as a destination for meetings, conventions and events in co-operation with actors and organisations within the travel trade in Finland and abroad
To provide information about Helsinki’s travel services and events, to publish marketing and informative materials and to maintain the tourism website
To monitor and promote the development of tourism in Helsinki through statistics and research

Helsinki is Finland’s most important travel destination, and the importance of tourism to Helsinki’s regional economy and business life is strongly appreciated
Helsinki has a unified brand
Tourism in the Helsinki Region is developed according to a comprehensive plan
Helsinki is even easier to get to
The Helsinki Region is marketed as an entity
Tourist services are high quality, meet customer needs and are easily obtainable
Helsinki is internationally recognised for its events
The Helsinki Region’s income from tourism increases