Finland MICE Industry Roadshow in China
The Helsinki Convention Bureau participated in the first Finland MICE Industry Roadshow held in Beijing and Shanghai on 1-3 March 2016. The aim was to promote Finland as a unique host country for corporate events and congresses.
Buyers were particularly interested in direct flights between China and Finland, services of local destination management companies, the availability of Chinese-speaking guides, and the proximity of St. Petersburg.
Altogether 15 companies from Finland participated in the Finland MICE Industry Roadshow. The event was organised by the Finland Convention Bureau in partnership with Finnair and MICE China magazine.