Congress marketing in Tokyo
This October the Helsinki Convention Bureau travelled to Tokyo, Japan, for the ITS World Congress. Next year Helsinki will host the ITS European Congress.
Helsinki on display in Tokyo
The 2013 ITS World Congress was held in Tokyo on 14-18 October. The intelligent transport systems event included both a congress and exhibition and attracted almost 10,000 participants from around the world. In addition, the exhibition was open to the public for the last two days of the congress.
The 2014 ITS European Congress in Helsinki will be hosted by ITS Finland and the Helsinki Convention Bureau. Both organisations participated in the trade exhibition at the European pavilion, where next year’s congress was very visible. Visitors had the chance to learn more about Helsinki in a variety of ways, including videos, brochures and maps.
Congress delegates were interested in the programme for the forthcoming ITS European Congress, as well as in Helsinki as a travel destination in general. The promotional videos in particular attracted a lot of positive feedback. Delegates were also very interested in the hospitality offered by the City of Helsinki to international association meetings.
ITS European Congress Helsinki 2014
The 10th ITS European Congress will be held at Messukeskus in Helsinki next summer, 16-19 June 2014, and it promises to be one of the biggest congresses of the year in Helsinki. It will also include a major trade exhibition and numerous off-site events.
The Helsinki Convention Bureau is an active member of the national organising committee for the congress.