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Another record summer for the Helsinki Helpers

PRESS RELEASE 31.8.2015

The Helsinki Helpers enjoyed another record summer this year. Between June and August the mobile tourist information advisors served almost 166,000 visitors, which is almost 4500 more than during the previous summer. The Gymnaestrada gymnastics festival helped increase the number of contacts in July, while the large number of events in August also stimulated growth.

This year marked the 21st summer that the Helsinki Helpers have been out and about helping domestic and foreign visitors find the city’s services and experiences. Although the number of contacts in June was slightly down compared to last year, almost 3900 more visitors were served in July and August than in 2014.

One of the biggest highlights of the summer was the Gymnaestrada gymnastics festival, which attracted around 21,000 gymnasts and their support crews to Helsinki. The majority of visitors served by the Helsinki Helpers was nevertheless made up of cruise visitors. Approximately 90 percent of the visitors served by the Helsinki Helpers were foreigners.  

“We were very active at the venues for the Gymnaestrada events, which definitely helped increase the number of contacts in July. We were also on hand to greet all the international cruise ships, and we reached many visitors looking for help around the Central Railway Station too,” report Krista Kaipainen and Lotta Peltola, this year’s Helsinki Help supervisors.

Visitors were served this summer by 26 Helsinki Helpers who were on duty on the streets of the city from 12 June to 23 August. The Helsinki Helpers also served visitors at the Info Container, which is situated this year in a new central location on Keskuskatu next to Ateneum Art Museum. The new location was selected in order to reach more visitors in need of help around the Central Railway Station. The Info Container remains open until 14 September.

The main sponsor of the Helsinki Helpers is the City of Helsinki, while business partners are playing an increasingly important role in making their work possible. This year the Helsinki Helpers were supported by a record 25 partners: Ateneum Art Museum, Hard Rock Café, Helsinki Lines, JT-Line, Strömma, Helsinki Music Centre, Linnanmäki Amusement Park, Helsinki City Marketing, the Helsinki Festival, A&S Restaurants, Kunsthalle Helsinki, Fiskars Home, Karhu, the Tori Quarter, Tallink Silja, Sea Life Helsinki, Halti, Kankurin tupa, Visit Porvoo, DNA, the Finlandia restaurant, HOK-Elanto, Santa Claus Licensing, the Military Museum of Finland and Viking Line.

Further information:
Helsinki Help supervisors Krista Kaipainen, tel. +358 40 592 4652 and Lotta Peltola, tel. +358 44 541 8470
Laura Saksala, Communications and Press Officer, Visit Helsinki, laura.saksala@hel.fi , tel. +358 9 310 25 855
www.visithelsinki.fi