• (c) Jussi Hellsten/Visit Helsinki
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Largest Nordic food festival in U.S. takes on the streets of West Village New York for the third time

PRESS RELEASE 7.9.2015

This autumn for the third time NORTH Food Festival will take place in the West Village from September 23-28. Honest Cooking, an award-winning international online culinary magazine is behind the concept of introducing the best tastes and talents from the Scandinavian countries to New York foodies. During the festival there will be several events where people can immerse themselves in the flavors, aromas, and experience of sampling the finest that the Nordic food scene has to offer.

Finnair, Visit Helsinki and Consulate General of Finland, New York are collaborating to bring Finnish chefs for various events in New York City associated with NORTH festival.

New Nordic Cuisine has had a huge impact on the world's dining scene since it first arrived 10 years ago. NORTH Food Festival is your chance to experience the cooking of some of the world's most exciting Nordic chefs. From exclusive and intimate pop up dinners, through educational cooking classes, to fun and free events celebrating Nordic food and cooking—there is something for everyone at NORTH Food Festival 2015.

In just a short time Helsinki has developed into the home of great food. “New Nordic Cuisine” has taken over the scene and found a truly receptive audience among the trendy small restaurants that have been established in recent years by up and coming chefs. An interest from abroad towards Finnish food has also grown dramatically. There are many food related special events and festivals going on throughout the year, such as Taste of Helsinki, Restaurant Day and various Street Food festivals as well as happenings at the new center for food culture Abattoir.

Eat and Drink like the Finns do!

Friday September 25th is Finland Day at NORTH Festival and the whole festival is celebrating Finnish cuisine, design and culture. Please join us at the NORTH Market Square for all things Finnish during a day filled with fun eating and drinking experiences. Featuring everything from BBQs, to street food, to high flying top cuisine, to delicious tastings of chocolates, licorice and dried berries and more.  

Special dinners:

High Flying Finnish Cuisine with Chef Kari Aihinen

Featuring design pieces by favorite Finnish creators, this pop-up dinner hosted at the NORTH space and cooked by Chef Kari Aihinen of the sleek legendary Helsinki restaurant Savoy will give an exclusive inside look at Finnish ingredients and cultural inspiration. Chef Kari prides himself on focusing on each ingredient on the plate as an individual flavor, always sourcing the best, sustainable items. Along with the airline Finnair, who chef Aihinen recently re-designed the business class menu for, he will show diners the true potential of gourmet Finnish food as guests’ palates are whisked away with Finnish flavors by his strong menu.

Brought to you by Finnair and Visit Helsinki

“My philosophy is: every day you are good, and every day you want to be better,” says top Finnish Master Chef Kari Aihinen. Aihinen knows what quality tastes like. Quality tastes like the real thing, something he practices daily as the head chef at the legendary Restaurant Savoy in Helsinki. Savoy has been the flagship of Finnish gastronomy and restaurant culture for decades. The kitchen, known for its classics, is also a trailblazer in the modern-day gastronomy with an emphasis on healthy eating.

#FOODHELYEAH-HELSINKI STREET EATS with chef Richard McCormick

Brought to you by Visit Helsinki and Finnair

Chef McCormick is one of the driving forces of street food in Helsinki and the Nordic Region, and this is your chance to experience some of his delicious creations.
Richard McCormick is the man behind six successful restaurants in Helsinki and a forerunner in the street food movement in Finland. With his vast experience in running restaurants around the world since he was 16 years he is a true food missionary.

For more information and to reserve tickets please see: nordicfoodfestival.org

Finland Day at NORTH 2015
Friday, September 25th 12 noon-10pm

12 noon on free tastings
3pm on Finnish barbecue and later on Finnish DJ
7pm Pop Up dinner (seating is limited) with vodka lounge

Location: Scandic Haymarket at Washington Street and Charles Street in West Village NYC

Contact in USA:
Helena Niskanen
Polar Star Marketing Solutions LLC
Tel. +1-917-863-5484
helena.niskanen@visitfinland.com

Visit Helsinki:
Marketing Manager Jenny Taipale, tel. +358 9 310 25611, jenny.taipale@hel.fi