• (c) Mika Lappalainen / Visit Helsinki Material Bank
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Helsinki’s tourism strategy

Visit Helsinki

  • markets Helsinki as a tourist and congress destination
  • provides information about the region’s travel services
  • promotes the development of the travel trade
  • strengthens the appeal of our city

Vision

  • Helsinki is one of the most competitive city destinations in the global tourism market and possesses a strong and unique brand
  • a year-round and attractive destination for leisure travel
  • the leading congress city in the Nordic region and highest-quality congress city in Europe
  • an essential cruise destination in the Baltic Sea

Tasks

  • To provide visitors and residents in the region with practical information about the city, attractions, events and travel services
  • To ensure the availability of tourist information during peak seasons by hiring additional staff and seasonal helpers on the streets of the city
  • To promote Helsinki as a travel destination in co-operation with actors and organisations within the travel trade in Finland and abroad
  • To market Helsinki as a destination for meetings, conventions and events in co-operation with actors and organisations within the travel trade in Finland and abroad
  • To provide information about Helsinki’s travel services and events, to publish marketing and informative materials and to maintain the tourism website
  • To monitor and promote the development of tourism in Helsinki through statistics and research

Strategic goals for tourism in Helsinki

  • Helsinki is Finland’s most important travel destination, and the importance of tourism to Helsinki’s regional economy and business life is strongly appreciated
  • Helsinki has a unified brand
  • Tourism in the Helsinki Region is developed according to a comprehensive plan
  • Helsinki is even easier to get to
  • The Helsinki Region is marketed as an entity
  • Tourist services are high quality, meet customer needs and are easily obtainable
  • Helsinki is internationally recognised for its events
  • The Helsinki Region’s income from tourism increases

Indicators

  • Public and private spending on tourism marketing
  • Number of investments in tourism
  • Number of direct connections to Helsinki
  • Flights
  • Ferries
  • Number of overnight stays
  • Occupancy rate of hotels
  • Income from tourism